Killing architects, Migration Trail
Turning real stories into an experience that everyone can connect with.
Migration Trail is a 10-day interactive experience, encompassing mapped data visualization and a documentary podcast, that retraces the journeys of people setting out from the shores of North Africa and Turkey in search of a better life in Europe. I was asked to help them design all communications and the multimedia project.
Migration Trail multimedia design
Killing architects asked me to help them design all communications for and the multimedia project Migration Trail.
Migration Trail is a project that uses maps, data, and audio to join the dots of a story spread across Europe and beyond. The maps and data visualization on this website retrace the journeys of people setting out from the shores of North Africa and Turkey in search of a better life in Europe. The stories are told in real-time, over ten days. For ethical reasons, the characters are fictional, although the stories are based on true events. The story progresses in real-time, to convey urgency and immediacy for what is happening.
Migration Trail communication design
The data visualization from Migration Trail follows two characters: a Nigerian man and a Syrian woman. The characters’ voices are written as a live instant messaging feed by a professional writer from the same country of origin, and they appear on the website and via a Facebook chatbot. The stories are revealed and presented in real-time, to convey the urgency and immediacy of the events, reach the audience in their personal space – on their phones – wherever they are. Although the stories are fictionalized, they are based on true accounts, unique first-hand interviews, and research collected by the production team over the past two and a half years.