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Killing architects, Migration Trail

Multimedia project

Turning real stories into an experience that everyone can connect with.

Migration Trail is a 10-day interactive experience, encompassing mapped data visualization and a documentary podcast, that retraces the journeys of people setting out from the shores of North Africa and Turkey in search of a better life in Europe. I was asked to help them design all communications and the multimedia project.


Migration Trail multimedia design


Killing architects asked me to help them design all communications for and the multimedia project Migration Trail.
Migration Trail is a project that uses maps, data, and audio to join the dots of a story spread across Europe and beyond. The maps and data visualization on this website retrace the journeys of people setting out from the shores of North Africa and Turkey in search of a better life in Europe. The stories are told in real-time, over ten days. For ethical reasons, the characters are fictional, although the stories are based on true events. The story progresses in real-time, to convey urgency and immediacy for what is happening.


Migration Trail communication design


The data visualization from Migration Trail follows two characters: a Nigerian man and a Syrian woman. The characters’ voices are written as a live instant messaging feed by a professional writer from the same country of origin, and they appear on the website and via a Facebook chatbot. The stories are revealed and presented in real-time, to convey the urgency and immediacy of the events, reach the audience in their personal space – on their phones – wherever they are. Although the stories are fictionalized, they are based on true accounts, unique first-hand interviews, and research collected by the production team over the past two and a half years.


Migration Trail communication design



Killing architects


2017 - 2018


Multimedia design


Facebook chatbot



Creative director Alison Killing, producer Josie Gardiner and Michelle Feuerlicht, assistant producer Sarah Saey, UX & web designer Thomas Lievestro, sound design and music Bora Yoon, audio editor Anik See, writers Elnathan John, Nadia Asfour, Zarghuna Kargar, fixing and translating Omar Shamil Mohammed, Nayief Salameh, impact producer Michelle Chakkalackal, and data analyst Luke Gilder.


2018, shortlisted for The Kantar Information is Beautiful Awards
2018, Shortlisted for CIVIS Media Prize Europe
2018, Longlisted for One World Media Awards

Exhibition venue

2019, SXSW, The United States
2017, Pakhuis de Zwijger, The Netherlands


Fine Acts Foundation, Autodesk, Mapbox, Battersea Arts Centre and THNK.



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