The strength of vulnerability
In our culture, we associate vulnerability with emotions we want to avoid such as uncertainty, weakness, or fear. Yet, I believe that there is strength in being vulnerable; by being vulnerable we are empathetic and authentic. It's about belonging, and being able to ask the questions we need to understand each other better.
Experience always comes first
Creating an experience involves more than a design alone. Understanding the subject always comes first, as a designer I thereby rely on the experiences you share with me or the experiences we create together. I prefer to work both off and on location. In this way, I learn what each project needs in order to start conversations. Only after I have this understanding can the process of creating an informed design begin.
Simple as superpower
I believe in simplicity. But simple is not the same as easy; I ensure that my design and storytelling choices support the overall project and strengthen the subject without overpowering it. The art is in the right balance between different design elements in the layout, this brings clarity to often complex issues and provides accessibility for the viewer.
Teamplayer to the fullest
I believe in working together to bring out the best of each project. I only work with the most renowned specialists, from the client, the studio’s network or the field.